If you have to explain what you do twice, your positioning is the problem — not your product.
Unclear positioning shows up everywhere: in messaging that doesn't land, homepages that don't convert, and sales calls that take too long to get to the point. Start here.
What founders are actually asking
Positioning problems rarely announce themselves as positioning problems. Here's what they actually sound like.
“Nobody understands what we do.”
Positioning Canvas — one-page framework
“Our messaging isn't converting.”
SaaS Messaging Workbook + AI prompts
“Our homepage isn't converting visitors.”
Homepage Conversion Checklist (100 points)
The three tools, in order
“Nobody understands what we do.”
Positioning Canvas
A one-page positioning framework that forces the clarity your current deck or homepage is missing.
Get the Custom Positioning Canvas →“Our messaging isn't converting.”
SaaS Messaging Workbook
A messaging worksheet with built-in AI prompts, so you can turn a fuzzy value prop into language your ICP actually recognizes.
Get the Custom SaaS Messaging Workbook →“Our homepage isn't converting visitors.”
Homepage Conversion Checklist
A 100-point audit covering everything from above-the-fold clarity to CTA placement — run it before you touch the design.
Get the Custom Homepage Conversion Checklist →Check your positioning, live — no download, no email
Answer Yes or No to each sign below. Your score and diagnosis update instantly, right on this page.
The Positioning Clarity Checklist
5 signs your positioning is broken, 3 checks each. Answer Yes or No to every check — a sign "applies" if any check under it is Yes.
Answer all 15 checks to see how many signs apply to you.
Software used to be the moat. Now positioning is.
Two decades ago, winning meant building better software. Today it means owning the position — the attention, the narrative, and the language buyers use to describe your category.
Fill out the form for a custom positioning plan.
Get a tailored Positioning assessment for your website or company. Share your current story through the form below, and we’ll help you sharpen the message buyers should remember.