Selling to everyone is why you're closing no one.
An ICP isn't a slide in your deck — it's the filter that should be running underneath every message, channel, and sales call you make. These three tools build and stress-test that filter.
What founders are actually asking
If any of these sound familiar, your targeting — not your product — is what's costing you deals.
“We're trying to sell to everyone.”
ICP Builder™ — template
“We don't really understand our customers.”
Customer Interview Guide (50 questions)
“How do we know this is our best customer?”
ICP Validation Framework — scoring model
The three tools, in order
“We're trying to sell to everyone.”
ICP Builder™
An Ideal Customer Profile template that turns a vague sense of 'who we're for' into a specific, usable filter for every GTM decision.
Get the Custom ICP Builder™ →“We don't really understand our customers.”
Customer Interview Guide
50 discovery questions built for founder-led interviews — ask these before you write another line of messaging.
Get the Custom Customer Interview Guide →“How do we know this is our best customer?”
ICP Validation Framework
A scoring framework that tests your assumed ICP against real signal, so you can stop guessing and start prioritizing.
Get the Custom ICP Validation Framework →Score your ICP clarity, live — no download, no email
Rate each statement below. Your ICP Clarity Score updates instantly, right on this page.
ICP Clarity Worksheet
Rate each statement 1–5 (1 = not at all true, 5 = completely true). Your total score and clarity level update as you go.
Answer all 15 statements to see your full ICP clarity diagnosis.
Your buyers do their homework before you even know they're looking.
B2B buyers now research independently, compare more vendors, and scrutinize AI claims before a sales call ever happens. A vague ICP means you're guessing which of them to even talk to.
Fill out the form for a custom ICP plan.
Get a tailored ICP assessment for your website or company. Fill out the form below so we can help you identify the customers with the strongest pain, urgency, and fit.