Selling to everyone is why you're closing no one.
An ICP isn't a slide in your deck — it's the filter that should be running underneath every message, channel, and sales call you make. These three tools build and stress-test that filter.
What founders are actually asking
If any of these sound familiar, your targeting — not your product — is what's costing you deals.
“We're trying to sell to everyone.”
ICP Builder™ — template
“We don't really understand our customers.”
Customer Interview Guide (50 questions)
“How do we know this is our best customer?”
ICP Validation Framework — scoring model
The three tools, in order
“We're trying to sell to everyone.”
ICP Builder™
An Ideal Customer Profile template that turns a vague sense of 'who we're for' into a specific, usable filter for every GTM decision.
Get the ICP Builder™ →“We don't really understand our customers.”
Customer Interview Guide
50 discovery questions built for founder-led interviews — ask these before you write another line of messaging.
Get the Customer Interview Guide →“How do we know this is our best customer?”
ICP Validation Framework
A scoring framework that tests your assumed ICP against real signal, so you can stop guessing and start prioritizing.
Get the ICP Validation Framework →Your buyers do their homework before you even know they're looking.
B2B buyers now research independently, compare more vendors, and scrutinize AI claims before a sales call ever happens. A vague ICP means you're guessing which of them to even talk to.
Ready to fix this?
Every resource below is free — built for founders who'd rather know than guess.
Browse the ICP toolkit