A GTM plan isn't a channel list — it's a sequence. Get the order wrong and nothing else matters.
Most early GTM failures aren't strategy failures, they're sequencing failures. These three tools help you plan the 90 days, pick the first channel, and check what you're missing.
What founders are actually asking
Three questions that come up right before (and right after) a founder tries to 'just start marketing.'
“We don't know where to start.”
GTM Planning Kit — 90-day planner
“Which channel should we focus on first?”
First Acquisition Channel Guide — decision tree
“Is our GTM strategy complete?”
GTM Readiness Scorecard — interactive assessment
The three tools, in order
“We don't know where to start.”
GTM Planning Kit
A 90-day GTM planner that replaces the blank page with a sequenced plan you can actually execute this quarter.
Get the GTM Planning Kit →“Which channel should we focus on first?”
First Acquisition Channel Guide
A decision tree that matches your product, price point, and buyer to the channel most likely to work first — not the one that's trending.
Get the First Acquisition Channel Guide →“Is our GTM strategy complete?”
GTM Readiness Scorecard
An interactive assessment that flags the gaps in your plan before your budget and runway do it for you.
Get the GTM Readiness Scorecard →GTM stopped being a task list and became a discipline.
Running ads, hiring an SDR, or posting on LinkedIn isn't a go-to-market plan on its own. It's a system — and leaner teams need the sequence right more than ever.
Ready to fix this?
Every resource below is free — built for founders who'd rather know than guess.
Browse the GTM toolkit